Campaign 2014: The Republican Anger Machine

picture-1932Four months before the midterm election, it has become apparent the Republican strategy is based upon firing up their base with a barrage of anti-Obama messages. This has driven down the president’s approval ratings and it has made Republican partisans angry and more likely to vote. It’s reminiscent of the hate campaign that caused California Proposition 8 to pass in 2008.

Writing in the Cook Political Report Amy Walter reflected on the bitter partisanship that characterizes the current electorate:

“Among those who are most politically active, 44 percent of Democrats and 51 percent of Republicans believe the other party is a ‘threat.’ These are the voters that show-up in low turnout elections and who donate money to congressional candidates. Keeping these voters engaged means keeping their hostility to the other side well fed.”

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