Sun. Oct 2nd, 2022

Written by Marty Kaplan/h3>

picture-12097I couldn’t believe my eyes.

I was in a Minneapolis branch of Byerly’s, an upscale grocery chain in Minnesota. Scanning the aisles for a small extravagance for my dinner hosts, I noticed that the shelf labels included not just the price-per-unit, which I’m used to, but little blue and white linked hexagons marked on a scale of 1 to 100 — a “NuVal” score.

NuVal scores don’t tip you off to a bargain. They tell you how good or bad a food is for your health.

Yeah, right. The idea that a food store would admit — would explicitly declare, on the spot, as your hand is reaching for it — that a product it’s selling is nutritionally crappy: that violates every principle of Marketing 101, not to mention Ayn Rand 101.

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Joyce Lovelace
Joyce Lovelace
9 years ago

I wonder if there is an app for that so that folks could get that info even if they aren’t in a Byerly’s? I agree the process needs to be public because very soon it will be corrupted by Big Food.
An app on the other hand could be run by a group that really cares about nutrition. I don’t have the time to take a calculator and pad of paper with me to figure things out with the info we already have.
I spent 15 minutes trying to decide on a product the other day because not all brands used the same units in their price by unit calculation.

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