Wed. Sep 27th, 2023

Let’s begin with a definition of homogenization. From Britannica.

“Homogenization, the process of reducing a substance, such as the fat globules in milk, to extremely small particles and distributing it uniformly throughout a fluid, such as milk.”

But we also see it in society. Here is an example of that. From
“The “Homogenization” processes also affect culture. The most obvious examples are the diffusion of Hollywood movies that can be seen all over the world or of the global brands that people all around the world aspire to possess. The brands often not only represent the products but also a certain lifestyle.”
The philosophy of Jesus, has always been a danger to power. To make it work, it had to be assumed by the powerful. It had to be “Homogenized” to fit their need for control. It was used to give them a powerful tool of unity, to create the proper “Us against Them” rationale for the most cruel and terrible of actions. All the while preaching the word of authoritarianism, wrapped in the love of Jesus.
That was before the modern media. Media consolidation has brought to us a new kind of homogenization. The homogenization of exclusion and hate, all wrapped into a lifestyle choice. That everything that comes to you is because of your actions in relation to their version of God, wrapped into consumerism and conservative politics. That they deserve everything because of their “Faith” or devotion to an ideology that enforces authoritarianism, uniformity, and obedience, through an invisible hand. Or, the violence and retribution of religious enforcers.
Punishment was never part of the Jesus philosophy, nor was exclusion and racism. But the new homogenized Jesus, is full of it. The Jesus of “Turn the other cheek” and “Love your neighbor” has become the toxic stew of Christian nationalism, created inequality, and attacks on the “Others”.
We of late, have seen articles of pastors complaining that Evangelicalism, has become a reason to hate. That Jesus is “Weak” or “Socialist.” But the philosophy of Jesus has always been used in exactly that way. This is nothing new, just now, with better production values and music. The philosophy of “Treat others as you would want to be treated” has been turned into “Well, only if you are white and believe like I do.”
What we are seeing now is a desperate effort to put lipstick on an authoritarian pig. “Faith” has become the blanket excuse for racism, corporate and religious extremism, the spewing of lies like a tsunami, and the rationale for every sort of cruelty and oppression. This is the legacy of the new version of the “Homogenized” Jesus. The new Jesus of the AR-15, of the fake Christian nation of the true corporate god, and a toxic case of arrogance and ignorance.
RC Romine

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